Image Search Engine Optimization

While making a website most people today want their sites to look great with the help of images and flashes. It is possible for you to optimize images on your site. To make the search engine easily detect images on your site so that they can rank your page requires you to be familiar with image optimization. However not all crawlers are able to detect images and flashes, that is why you are at time advised not to use too many in your site.

When you want to use an image or flash as a technique to have your paged ranked higher there are some factors that you should consider. The originality is of great importance. Research states that original images are more likely to rank higher. The image’s originality helps you to present the features of your product which increases your opportunity of beating the competition with your competitors. You are able to brand your original images with your logo, URL or a trademark. Originality sets you apart from the cloud in the competition. Most people find it challenging to have original photos. It may be time consuming but is important in search engine optimization.

The quality is also necessary. Make it possible for you to easily adjust between full size images and thumbnails. Images with good contrast are better that those with a low contrast. In thumbnail sizes, more contrast is needed to have a better view of the image. They should be well formatted and named to helps communicate to the searchers that they are viewing the image of their choice. The name is given more weight than regular search results. You can also add special tags such as captions, comments, cross-grouping, location and themes to your image. Use an expanded audience based image to enable you attracts more potential visitors to your site. Optimizing the page where the image appears is equally important as optimizing. The content within the anchor tag and next to the anchor text highly influences the image search ranking. Putting labels and captions on the major images and graphics on your site would be a perfect idea.

When doing image search engine optimization avoid putting a click that enables viewers to see a large image inside of a JavaScript link. The ability to see a large image inside of a JavaScript link limits the search engine from accessing to the file. Most search engines that are available today have little ability to easily detect images and graphics for search engine ranking. It is however hoped that in the near future it will be possible to have all search engines using image search engine optimization.

Increasing Website Traffic Through Google Images

Optimizing images is very important when optimizing any website or blog. If images are optimized correctly, they can bring a huge amount of traffic to your site. Image optimization is highly advantageous but the most underused when it comes to optimizing websites to increase rankings and traffic.

Depending on niche and images used, one may be able to attract a great deal of extra visitors easily with very little additional work. Following are a few points you can put into practice when optimizing your website:

1. Insert Keywords in your Alt text

This step is the most useful and important when optimizing images. Select a keyword or phrase which is relevant and popular to describe your image and web page. This alt text should be inserted in the code for your image file.

For example:

Here are a few more specific rules:

If the image is just decorated text, put the text in the alt attribute
If the image is used to create horizontal lines, bullets in a list or other similar decoration, it is fine to have an empty alt attribute (alt= “”)
If the image represents a lot of important information, try to summarize it in a short line and ass a longdesc link to a more detailed description.

2. Optimize the page with the image
Optimizing the actual page for search engines improves graphic images search. Search engines also look at text surrounding a graphic image to determine relevancy. It is recommended that descriptive text with your targeted keywords be placed immediately before or after the image itself. Also text within the anchor tag and next to the anchor text is especially going to influence image-search rankings. If you do a search for any term on Google Image, you’ll find a short description of around 20 characters below every image; the keyword is listed in bold as well.

3. Name images with Descriptive Titles
If you have an image of Bill Clinton, you could use the term “bill-clinton.jpg” to name your image file, instead of just using the original file name which could be something like “c789.jpg”. You can name the images exactly the same way as my alt text.

4. Determine overall content relevance using AdSense
This method can be used specifically used for Google Image Search. It is not very important to follow this but it is very useful to determine the relevance of your content with respect to your image. It will tell you how Google thinks about the overall theme of what your page is about. Keep changing your content until the AdSense unit on the page reflects the keywords you want to target. This method does not only apply to Google images but it is a generally a helpful method and it improves your overall latent semantic indexing. Your site will appear more relevant to Google for targeted keywords and phrases.

5. Use Social Site Tags for your images
If you are using images with little or no textual content, it will be useful to tag your images using internal tagging or social tags like Technorati. This may add more weight to your image and help it rank better. And if you are uploading your images using Flickr, remember to use appropriate keywords as well.

6. Make your image file accessible to search engines
Check that your robots.txt file does not restrict search engines from accessing your image files. Try not to use javascript links on image files as it will limit search engine access as well.

7. Hotlink Images from Google Search Results
Type a search query for the image you want. Then visit the original web page and copy the image location to your own website (hotlink it). Your website might show up high among image search results. Most of the images in the top row are actually hotlinked and rank better than the original image source. Well this method is frowned upon by most webmasters because it violates copyrights issues.

8. Use Images about ‘Hot topics’
Deliberately use images to catch visitors who are searching for hot topics or trending topics. Through Google Trends you can find this out. Make sure your content is relevant to the image used for more impact.

9. Add an optimized web page on your website and link the image to that page.
Users can access this page via the ‘back’ anchor on the new page when they find your page through Google Image Search.

10. Monitor the Number of Indexed Google Images
An important aspect of Google Image Search optimization is to monitor how many images on your website are indexed by Google if you have taken the right steps to optimize your image. Just type site: and check the images indexed for vinfotech. Instead of, just type in your website to get indexed images.

Cropping and Resizing an Image on the Mac

While Macs don’t come with a specific image editing application, you can use both iPhoto and Preview to perform some basic tasks. Preview is very useful for quickly cropping, resizing and compressing images. A typical need is to open an image, crop it to a certain area, resize it, and then save it out as a compressed file suitable for email or Web display.

You can find Preview in your Application folder. Run it and open any image file. The image will open up and display in a window. You will find a simple toolbar at the top of the window. Click on the Select tool, and make sure it is set to select a rectangular area. Then click and drag a rectangular area matching the portion of the image you want to keep. Then select Tools, Crop or use the keyboard shortcut Command+K. This will get rid of the part of the image outside the selection.

Next, to resize the image, choose Tools, Adjust Size. You will get a control over the window that lets you set the new width and height of the image. You can choose to use different units, such as inches or pixels. You can also check or uncheck “Scale proportionally” to lock the width and height and maintain the same proportions of the original image. DO not worry, however, about the “Resolution” option, as it is not a factor in email or Web-based images. Use 72 pixels/inch as a standard measurement.

After you have cropped and resized the image, you can save it using a standard image format like JPEG. This format will shank the image’s file size considerably, only sacrificing a little quality. Choose File, Save As from the menu bar. At the bottom of the file dialog controller, look for the “Format” pull-down men and choose JPEG. Under that, set the quality. Somewhere between halfway and “Best” is usually a good choice.

Save the file out with a new name, keeping the “.jpg” file extension. You can now use this cropped, resized and compressed image to send in an email message or upload to a Web site. In many cases, this file will be considerably smaller than the original image, making it easier for others to download and view it. For instance, a photo taken with a modern digital camera may start out at 3MB, but once cropped, resized and compressed can be as little as 100KB or less, or about 3% of the original file size.

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